Digital Marketing

1) Explain what is digital marketing?

Ans) Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

Ans) The digital marketing/communication is categorized into two segments
Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Ans) Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing ? How important is it from the point of SEO?

Ans) “Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.
From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

Ans) For better page ranking, you must use the keywords in following areas Keyword in Website URL
Keyword in Website Title
Keyword in Meta tag
Keyword in Web page content
Keyword density in body text
Keywords in Headlines

6) Explain what is PPC or Pay Per Click advertising?

Ans) Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

7) Mention what are the primary models for determining Pay-Per-Click ?

Ans) The primary models for determining Pay-Per-Click are

Flat rate PPC :

In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.

Bid based PPC :

In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

8) Explain what is Google Adwords?

Ans) Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

9) Mention what is an effective PPC keyword should be like?

Ans) An effective PPC keyword should be
Relevant : List out the targeted keywords
Exhaustive : Apart from most popular keywords it should include the “long tail of search”
Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

10) Mention what are the key elements to optimize the conversion rates per PPC?

Ans) Conversion rate is nothing but to bring more visitors to your site. To increase the conversion rates you have to focus on following things

Write compelling content on your site that is relevant to the keyword or search query

Maintain a high degree of relevance between your ads and corresponding landing pages

The webpage should easy registering process, signing up for a newsletter or making a purchase

Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

11) What should be the approach for effective Pay Per Click campaings?

Ans) For effective Pay Per Click campaign, you need to do following things

Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR) Review costly PPC keywords: Review expensive and under performing keywords

Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

12) List out some of the useful online marketing tools?

Ans)Some of the useful online marketing tools are

Google Analytics
Digital point keyword tracker
Crazy egg heat maps
Keyword discovery
StumbleUpon
XML Sitemap Generator
Favicon generator
SubmitExpress Link Popularity

13) Explain what is on-page and off page optimization?

Ans) Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content and structure of the website.

14) What one should do to avoid the penalty?

Ans) Do not link to any other site with bad page rank

Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words

Avoid stealing text or imagesfrom other domains

Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link

15) Mention what are the characteristics of “bad links” ?

Ans) The characteristics of “bad links” are

Links from sites that are unrelated to your sites
Links from low Page Rank and Low traffic
Links from link exchanges
Links from those sites that are not in Google index
Paid links
Link from the same anchor texts coming from multiple sites
Spammy links from blogs or articles.

16) Explain What Is Google Adwords?

Ans) Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model. The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

17) What Is Keyword Streaming?

Ans) Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.

18) Why Is Online Marketing Preferred More Than Offline Marketing?

Ans) Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.

The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.

On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.

19) How Do You Think Your Experience Of Digital Marketing Will Benefit Our Business?

Ans) With this question, it’s all going to come down to your own personal experience – so think about what you’ve done in the past and what skills you’ve picked up which they might not necessarily have in-house which could benefit the business overall. Also consider any particular digital marketing campaigns that you learnt a lot from – and how this particular knowledge could help the business or one of the business’ existing clients.

In this instance, the employer is really asking what differentiates you from the rest of the applicants – so think carefully about what makes you unique (in terms of your digital marketing skills, knowledge, experience and contacts) and how this could have a positive effect on the business.

20) How Important Are Keywords From The Online Marketing Perspective?

Ans) Keywords determine how to drive organic traffic. Keyword research helps in optimizing the structure and content of the website. By including the right keywords in website’s URL, Meta descriptions, title tags and website content one can ensure a higher ranking of the webpage. But it isn’t just about SEO. Keyword research forms the basis of all digital marketing strategies.

21) How Would You Classify The Digital Marketing?

Ans) The digital marketing is divided into two segments, which are inbound marketing and outbound marketing. In inbound marketing, you can take help of social media in terms of content, e-books to get the maximum traffic on links. Whereas, outbound marketing encompassing emails, cold calls, placing ads or reach out targeted audience via digital mediums.

22) Why Do You Think Online Marketing Has Taken Over The Traditional Marketing Strategies?

Ans) Online marketing is a targeted and interactive way of reaching out to customers. Through various digital marketing platforms like Social media, LinkedIn, Blogs, PPC one can promote and advertise the brand in a cost-effective manner. Tools like Google Analytics help in keeping track of the efforts and calculate the return on investment and measure the results of the digital marketing efforts. Real-time information regarding a number of visitors, conversion rates enables the marketer to tweak the campaign so as to achieve the desired result effectively. Most of this is not possible with traditional marketing techniques.

23) What Are The Benefits Of Social Media Marketing For My Company?

Ans) Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

24) How Should Companies Measure Their Social Media Marketing Success?

Ans) Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

25). Does My Company Really Need A Blog For Social Media Marketing?

One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.

26). Is Social Media Marketing Better For B2c Or B2b Businesses?

Ans) It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

27). How Should We Be Using Facebook For Marketing?

Ans) Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

28). How Should We Be Using Twitter For Marketing?

Ans)Twitter has over 313 million users, and is ideal for sharing your content and connecting with other influencers in your industry.

29). How Should We Be Using Linkedin For Marketing?

Ans) LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

30). Should We Be Using Google+ For Marketing?

Ans) Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore.

31). Is Youtube Important For Marketing?

Ans) Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

32). Is Outreach An Important Part Of Social Media Marketing?

Ans) Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too!

33). How Can I Take Control Of My Brand Online Through Social Media Marketing?

Ans) Taking “control” of your brand isn’t really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations, and steer them in a direction you’re happy with.

34). Should Each Department In My Company Have Its Own Social Media Initiatives?

Ans) A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Sending differing messages causes more confusion to customers than anything else – consistency is key.

35). How Much Time Should Social Media Marketing Take Each Week?

Ans) Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job.

36). What Are Some Common Social Media Marketing Mistakes Business Make?

Ans) One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

37). Do I Need To Send An Email Newsletter?

Ans) For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.

38). How Long Should My Emails Be?

Ans) The average person will only spend about 20 seconds reading an email, so use that as a guideline. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down.

39). How Do I Write A Great Marketing Email?

Ans) The single best piece of advice we can give when it comes to writing a marketing email is to keep the following in mind: The purpose of every email you write is to deepen your relationship with each individual subscriber. That means writing to them as if they were a friend, or at least a real-life person, rather than sounding like a used car salesman.

40). How Can I Get Subscribers To Open My Emails?

Ans) The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.

41). Should I Segment My Email Lists?

Ans) If you have the resources to write that extra content, and the flexibility within your niche to divvy your subject matter up into segments, then by all means, yes! Segmenting your email list is a great way to personalize marketing messages according to subscribers’ individual interests, making them that much more effective.

42). How Can I Increase My Click-through Rate?

Ans) Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.

43).Name some hallmarks of a good PPC landing page?

Ans) A few of the hallmarks of a good PPC landing page are:

A clear call to action
Trust symbols
A powerful headline
A list of advantages
An image showing the context

44). What Are Spam Reports?

Ans) Spam reports: how many times your emails were marked as junk mail/spam by recipients.

45). Explain Unsubscribes?

Ans) Unsubscribes: how many people unsubscribed from your emails.

46). What Is Inbox Rates?

Ans) Inbox rates: how many delivered emails actually made it into someone's inbox (rather than their junk folder).

47). What Are Bounce Rates?

Ans) Bounce rates: the percentage of emails that were rejected by recipients' mail servers.

48). Which Metrics Should I Track For Email Marketing?

Ans) Over time, you need to track your email marketing efforts alongside your larger goals, whether they're direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business.

49). Tell Me About Good Email Open Rate?

Ans) Similar to the best day/time to send an email, this question can also be a bit slippery to nail down. It's like comparing apples and oranges. Even if two people in the same industry sent the same email at the same time with the same content, they could have very different open rates due to factors like list quality and personal relationship.

50). How Much Emails Should I Send To My Customers?

Ans) Once a month is fine for keeping your name in front of someone. Two-three times a month leaves enough time in between emails so you don't become a nuisance. Obviously, four times a month gets you to a weekly consistency. Essentially, you can keep increasing your send frequency as much as you want, but be conscious of your open and unsubscribe rates. When your engagement starts to decline, you know you've taken it too far.

51). How Often Should Send Emails To Customers?

Ans) The jury is not as undecided on this as they are on the best time and day to send emails. The optimal frequency to contact your customers is one to four times a month. This is the frequency we use for our customers, and our clients see great results with a twice-a-month schedule.

52).Tell Me About The Best Time And Day To Send Emails?

Ans) Early mornings and weekends … but also says those days/times are also the most likely to get you unsubscribes and bounces.

There are many right answers to this question. If you're looking for a fairly safe bet, try Wednesday afternoons around 2 p.m. But every person, recipient and email list is different. Try different days and times and find what works best for your audience.

53). Which Practices Are Best For Email Subject Lines?

Ans) You have only 3-4 seconds before someone decides whether or not they are going to open your email, so it's important to make an impact.. Best practices for subject lines are debatable, especially when trying to compare different industries and topics. However, there are some ballpark best practices for subject lines that you can feel confident about following.

Fifty characters is generally a good, safe rule of thumb to follow. However, people have seen great success with subject lines over 70 characters and less than 49, so feel free to experiment. Other tactics that work well in subject lines include asking questions, numbered lists and personalization.

The best email subject lines tend to be specific, short and compelling. Set expectations up front and let the email content do the rest.

54). List The Laws Of Email Marketing?

Ans) As I mentioned above, it's good to email people you personally know. However, some email lists might include people from bought lists or lead gen services (which you should generally avoid). We don't recommend buying lists because there are laws in place to protect people from receiving certain types of unsolicited communications.

55). How To Figure Out What To Write About?

Ans) If you're not writing something that your audience cares about, you won't get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.

56). What Is Good Content Marketing?

Ans) Good content marketing like this is centered on your customers. Find out what problems they have and write about them. Learn about their habits and hobbies and pair your expertise with content that will strike a chord with them. Make sure that what you write is serving their interests, not your own agenda.

57). How To Grow Email Subscriber List?

Ans) Email marketing is only as successful as the email list.A large email list doesn't automatically equal success, though so make sure that you're growing your list with the right people. If they're not actively engaged with you (or interested in what you have to say), your email marketing efforts will be for naught.

58).Described The Point Of Email Marketing?

Ans) Email marketing is a way of reaching many people at once in order to encourage them to do business with you. However, it's important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc.), and execute their strategy in a way that leads their subscribers to willingly complete a desired action.

This approach builds audience trust through emails that are valuable and entertaining for the reader, thus increasing the sender's credibility and getting that sender closer to their desired goal.

59). What Is Can-spam Act?

Ans) The CAN-SPAM Act spells out the rules for email marketers, whether their intentions are good or bad. If you're sending emails for commercial use, you have to do the following:

Include an unsubscribe method. Actually unsubscribe someone when they request it, and do it in a timely manner. If sending for commercial uses, you need to include a physical address. While not explicitly banned, sending to people who have not opted in is discouraged.

60). What Is Wrap-up?

Ans) There are no dumb questions when it comes to email marketing. As you now know, there are many variables that affect the success or failure of your email marketing program. While it's nice to understand some of the industry standards and best practices for email marketing, the most important takeaway is that everyone's stats will be different as a result of these variables.

61). What Is Email Marketing? What Are The Types Of Email Marketing?

Ans) Email marketing is directly marketing by using electronic mail as the communication medium for commercial marketing or advertising to a group of people at a time. This internet marketing strategy generally works by using emails to send ads, request business or solicit sales or donations and any form of email communication that is meant to built customer interest, loyalty and increasing the current customer base. It basically aims at encouraging ‘repeat business'.

62). What Aspects Of The Internet Does Internet Marketing Encompass?

Ans) Internet marketing doesn’t only mean marketing on the internet. It has a broad scope as it also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems(ECRM) are often grouped together under internet marketing. It encompasses also the creative and technical aspects of the internet like design, development, advertising and sales. It also refers to the placement of media along the various different stages of the customer engagement cycle through search engine marketing(SEM), search engine optimization(SEO), banner ads, email marketing, mobile advertising and Web 2.0 strategies.

63). What Are The Advantages Of Internet Marketing?

Ans) The advantages of internet marketing are as follows:

Large audience.
Inexpensive.
Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.
Statistics can be measured more easily due to availability of various tools.
Various advertising methods available such as:
- Pay per click
- Pay per impression
- Pay per play
- Pay per action
Trends of e marketing and their results can be studied easily.

64). What Are The Limitations Of Internet Marketing?

Ans) The limitations of internet marketing are as follows:

1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.
2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.
3. Product seen online at times differs from what is finally delivered.
4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while transaction.
5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.

65). What Is Pay Per Click? Which Internet Marketing Model Does It Follow?

Ans) ‘Pay per click’ , also known as ‘cost per click’ is a form of internet advertising which is used for directing traffic to websites. In this advertisers pay the site owners or publishers for the ads being viewed or click. Pay per click introduces a simple strategy of marketing in which an advertiser pays the website for publishing his advertisement and getting people to view it by clicking it, the more the views are for the advertisement, better is the revenue generated by the website from advertisement.

Generally ‘pay per click’ is used by advertisers on keyword phrases relevant to their target markets. Content sites generally charge a fixed amount per click rather than using a bidding system. ‘Pay per click’ advertisements are commonly displayed on websites and search engine results.‘Pay per click’ is an approach that differs from the ‘pay per impression’ methods used in television and newspaper advertising.

66). What Are The Advantages And Disadvantages Of Email Marketing?

Ans) Advantages of email marketing are:

Large audience.
Internet users check emails on regular basis.
Return of investment generated can be huge if email marketing is planned the right way.
Email is the most basic and popular service of internet and thus most people are familiar with it.

Disadvantages of email marketing are:

Filtering causes large number of emails to be rendered undelivered.
Spamming in emails may lead to legal action against internet marketers.
Needs to be planned very carefully as very minute factors may lead to an email being rendered undelivered or filtered out.

67). What Is Internet Marketing? By What Other Names Is It Known ?

Ans) Marketing of products and services over the internet is known as internet marketing. It is also known by the following names:

Web marketing
Online marketing
Webvertising
E-marketing

68). List The Various Types Of Internet Marketing.?

Ans) The various types of internet marketing include:

Display advertising
Search engine marketing
Search engine optimization
Social media marketing
Email marketing
Referral marketing
Affiliate marketing
Inbound marketing

69). How Can A Product Be Sold More Effectively Online?

Ans) Following are steps that can be taken to make sales more effective online :

Define the objective of creating the product.
Make clear what problem and needs does your product caters.
Explain the problem and the pain points faced by people.
Present the solution and how the product will fulfill it.
Layout features and benefits.
Provide guarantee wherever you can to make the customer feel secure.

70). What Should Be Kept In Mind When Drafting An Email For Marketing?

Ans) Following things should be kept in mind when drafting an email for marketing purposes :

Use an effective subject.
Make sure the email does not go into spam. To ensure this make sure the email does not have too many links and restricted words which lead to mail ending up as spam.
Keep the email body crisp and up to the mark.
Make your point and do not drift away from it.
Avoid any form of grammatical mistakes.
Reiterate atleast once.

71). What Is Crm?

Ans) CRM stands for Customer relationship management. It is a process which companies use for client interaction. It involves business processes like sales, customer support and marketing. The main objective of CRM is not only to retain old clients but also to search and attract newer ones. Organizations also use software for the same but the major issue is that an interface used in CRM is not user friendly which leads them to choose some other options. The objective of CRM in marketing perspective is to keep track of emails and social media.

72). How Can Page Url Be Made More Apt For Optimization?

Ans) Page URL can be made more apt by following these simple guidelines

Describe Your Content
Page URL should be so descriptive that by looking at the URL, user should get an idea of what the page is all about. Try to use words that are relevant to your store content.
Keep it Short
Always remember the shorter the URL the easier to copy and paste and remember which is more useful. Avoid using excessive keywords. Although search engines allow 1000 characters but only 70 characters will display in search engine results.
Minimize numbers and symbols
Use words or phrases in the URL instead of using numbers, symbols and punctuation.
Hyphens separate best
When creating URL’s with multiple words in the format of a phrase, hyphens are best to separate the terms.
Always use lower case alphabets
Since URL’s can accept both uppercase and lowercase alphabets, do not allow any uppercase letters in your structure as lowercase searching dominates all the search engines.
Never use nested sub directories

73). What Are Checklists Before Sending Email?

Ans) Before pressing ‘SEND’ button ASK for questions and if u get all your answers then only press ‘SEND’ button.

What is purpose of your email?
What action needs to result from your email?
What supporting documentation needs to be attached to your communication?
Have you successfully summarized your email message in the subject line?
Check SPAM score(Mailcheck) and modify your content as per score you received
Press send

74) Can Social Media Marketing Really Help My Business?

Ans) Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

75). What Are The Benefits Of Social Media Marketing For My Company?

76). How Should Companies Measure Their Social Media Marketing Success?

77). How Much Does Social Media Marketing Cost? What’s The Roi?

Ans) One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

78). Does My Company Really Need A Blog For Social Media Marketing?

Ans) Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.

79). Is Outreach An Important Part Of Social Media Marketing?

80). How Can I Take Control Of My Brand Online Through Social Media Marketing?

Ans) Taking “control” of your brand isn't really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations, and steer them in a direction you’re happy with.

81). Should Each Department In My Company Have Its Own Social Media Initiatives?

82). What Type Of Social Media Content Converts Best?

Ans) Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

83). How Much Time Should Social Media Marketing Take Each Week?

84). How Long Does It Take Before I’ll Start Seeing Results From Social Media Marketing?

Ans) With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

85). What Are Some Common Social Media Marketing Mistakes Business Make?

86). What Are Some General Tips For Social Media Success?

Ans) Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

87).Importance Of Social Media?

Ans) Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

88). Do You Know What Facebook Edgerank Is? Why Is It Important?

Ans) Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures:

The affinity between you and your followers
How links, video, images, and content engages the reade And the time of the post.
All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.

89). What Are The Marketing Strategies To Generate Leads?

Ans) They will hire you only if you know how to generate leads!

Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.

Social Media ROI = No. of Leads

Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.

90).How Can You Enhance The Crawling Frequency By Search Engines For Your Website?

Ans)Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.

91). What Is The Latest Panda Update ?

Ans) The Panda is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update.

92). What Are Web Master Tools ?

Ans) Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

93). Which Important Factors Makes On Page Optimization Better ?

Ans) In On Page Optimization there are some important factors like

Title Tag
Meta tag
Keyword
Sitemap
Images
Internal linking
Bread crimp.

94). Which Important Factors Makes Off Page Optimization Better ?

Ans) In Off Page Optimization there are some important factors like

Directory Submission
Article Submission
Press Release
Blog Writing/posting/creation
Classified Submission
Social Media

95). What Is Google Sandbox ?

Ans) Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

96). What Is Lsi ?

Ans) LSI stands for latent semantic indexing.It is data retrieval technique.

97) What Is The Mean Of "email Deliver-ability And Email Open Rates"?

Ans) These are two important email marketing metrics that should serve as the initial measure of your email marketing success. Email deliverability rate (or acceptance rate) is the success rate of getting an email delivered to a person's email address. To find out the deliverability rate of your email marketing, you simply take the number of emails delivered and divide it by the number that were sent.

98). How Many Types Of Meta Tags And Their Characters Limits ?

Ans) Two types meta tags in Seo

Description Meta tag (150 characters limits)
Keyword Meta tag (200 characters limits)

99). How Do I Write A Great Call To Action?

Ans) Your call to action should be very clear, and very simple. It should be somewhere towards the top of your email for those who won’t finish reading the whole email, and then repeated again at the end for those who do read all the way through. It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”

100). What Do You Know About Keyword Stemming?

Ans) It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.

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